Integrated IT solutions
Supporting businesses to take a digital leap
Smartech is an IT services company that develops integrated business solutions to serve different sectors worldwide. During engagement with Smartech team, our goal was to shape their branding to be futuristic and innovative and come up with an identity system that stand the test of time and supports their purpose.
Looking at the brand with a bird eye view the visual identity has to give the brand a trustworthy feeling and a sense of continuity, thus we chose the ocean concept to represent the whole look and feel of the brand that impacts the overall impression, using shapes that is inspired from the ocean waves and its flexibility, the color palette also were deeply picked for the deep ocean blues with a hint of its mixed marine colors to support our vision of having an innovative, smart look
